Transform Your Career & Business with Evidence-Based Marketing Strategies
At Growth Makers Group (GMG), we believe the future of B2B growth demands more than vision, it requires capability. Our GTM Masterclasses are designed for B2B teams seeking to drive aligned, customer-first growth and operational excellence across their go-to-market (GTM) functions.
Led by experienced practitioners, our sessions deliver real-world tools, evidence-based frameworks, and the skills required to lead transformation—across strategy, execution, and enablement.
What Makes Our Masterclass Unique?
Real-World Strategies:
Learn from the latest, evidence-backed marketing techniques that have been proven to work.
Expert Instructors:
Gain insights from global marketing leaders and industry peers
Focused on Practitioners:
Our content is tailored for current professionals, ensuring relevancy and applicability.
Global Perspectives:
Benefit from the collective wisdom of marketing experts from around the world.
Customized Learning for Go-to-Market Teams:
Whether you’re in sales, marketing, customer success, or operations, our courses are designed to boost your team’s performance.
Featured Masterclasses
These masterclass is perfect for marketing, operations and sales professionals, team leaders, and executives eager to refine their go-to-market strategies, enhance customer engagement, and secure sustained business growth. It’s an invaluable investment in your career and your company’s future.
01
Growth Foundations: Building the Revenue Marketing Engine
Establish a high-performance, customer-first GTM system.
This foundational session shows you how to create an integrated revenue marketing engine that drives full-funnel impact. You’ll leave with a clear roadmap for aligning GTM functions, elevating marketing’s role, and building a scalable growth engine.
Key Takeaways:
- Define your Revenue Marketing strategy
- Assess GTM maturity and identify capability gaps
- Align marketing, sales, and CS functions
- Apply GX and RVC frameworks for end-to-end integration
- Build your Revenue Marketing Playbook
Toolkits Included:
- Revenue Maturity Assessment
- GX Canvas
- Revenue Generation Value Chain™
- Ascending Growth Method™ Planning Framework
02
Gen AI & Agentic Workflows for GTM Teams
Redefine how your team operates with AI.
This advanced session helps GTM teams design and implement Agentic AI systems—replacing manual workflows with smart automation that scales productivity across marketing, sales, and CX.
Key Takeaways:
- Identify high-value AI use cases for GTM
- Build repeatable agentic workflows for content, lead gen, and CX
- Equip teams with prompt libraries and automation scripts
- Define a roadmap for adoption, enablement, and governance
Toolkits Included:
- AI Workflow Design Templates
- GTM Prompt Library & Script Library
- Agentic AI Readiness Checklist
- Governance & Adoption Framework
Who Should Attend?
- GTM and revenue leaders
- Marketing, lifecycle, and CX professionals
- Sales enablement and RevOps teams
- Cross-functional teams leading transformation
- High-growth companies looking to scale with confidence
03
Unlocking Growth Across the Customer Lifecycle
Turn post-sale engagement into a long-term growth strategy.
Learn how to orchestrate customer lifecycle programs that go beyond onboarding—driving retention, expansion, and advocacy. This session reframes demand generation to prioritize the full customer journey.
Key Takeaways:
- Map your customer lifecycle and key growth moments
- Integrate lifecycle data and technology
- Activate cross-functional customer engagement strategies
- Redesign marketing programs to support post-sale growth
Toolkits Included:
- Customer Lifecycle Management Canvas
- Full-Funnel Demand Redesign Toolkit
- Lifecycle Marketing Playbook
- Customer Marketing Capability Matrix
04
Ecosystem & Partnership Marketing
Leverage strategic partnerships to unlock scalable growth.
Discover how to build and expand a partner ecosystem that accelerates co-marketing, joint value, and indirect revenue. Ideal for teams launching or optimizing their channel and partnership strategies.
Key Takeaways:
- Design a scalable partner ecosystem
- Identify and prioritize high-value partnerships
- Launch partner co-marketing and enablement initiatives
- Measure and optimize partner-driven growth
Toolkits Included:
- Ecosystem Strategy Map
- Partner Program Planning Canvas
- Channel Marketing and Enablement Toolkit